The local community has a huge influence in Chichicastenango. There are no brothels in Chichi unlike other regions of the country. There are no cinemas; here you can’t purchase some goods that seem to be very ordinary and normal. Like, for instance, disposable diapers or chicharrón — fried or dried pork rinds.
Moreover, the color of the packaging plays a vital role in whether a particular product will be bought by customers. All medical products, vitamins and pills that are red in color are well accepted by the community. Because red is associated with blood. If exactly the same product is blue, no one will ever buy it.
Chichicastenango. Quiché Department, Kʼicheʼ tribe. 2024. JFernando Morales Photography
Chichicastenango. Quiché Department, Kʼicheʼ tribe. 2024. JFernando Morales Photography
Bars, on the contrary, are very popular in Chichi. Men come here from nearby villages to have some good time — they can often be seen completely drunk lying on benches all over the city. They can stay in Chichi for several days or even weeks. No one touches them, does not rob them. They are a part of the culture. At first glance, it may seem to some that only alcoholics live here, but this is not the case. To understand such nuances, you need to live in this community.
Chichicastenango. Quiché Department, Kʼicheʼ tribe. 2024. JFernando Morales Photography